Cold Sales Script

The document provides a comprehensive sales script for cold calls, sales calls, and direct messaging, emphasizing the importance of establishing credibility, understanding the prospect's business, and highlighting the value of the offered services. It includes structured phases for engagement, emotional connection, logical solutions, culture fit, and closing the deal, ensuring a conversational tone throughout. The script aims to simplify the sales process while focusing on delivering value to potential clients.

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Cold Sales Script

Uploaded by

abishekr136

Available Formats

Download as PDF, TXT or read online on Scribd

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Sales Script

I. Cold Call Script:

Introduction:
1. Greeting:
“Hi, am I speaking with the [Company Name] Executive? May I
know your name, please? Hi [Prospect’s Name], this is [Your Name]
from [Your Company]. How are you today?”
2. Establish Credibility:
“I’ve been reviewing businesses in [Prospect’s Industry] and noticed
some opportunities for improvement. We’ve worked with companies
like yours to [specific result, e.g., ‘increase leads by 30% in three
months’].”
3. Ask Permission to Proceed:
“Do you have a moment to discuss some strategies that could
benefit your [business goal, e.g., lead generation or marketing]? I
promise to keep it brief.”
Engagement
4. Open-Ended Question:
“Can you share a little about your current [strategy, e.g., lead
generation or advertising efforts]?”
5. Listen Actively:
Take note of their pain points and challenges. Respond
empathetically and validate their concerns.

Value Proposition
6. Highlight Benefits:
“Based on what you’ve mentioned, it seems like [specific pain
point]. Our [product/service] helps businesses like yours by
[solution/benefit, e.g., ‘bringing in high-quality leads at a lower
cost’].”
Appointment Setting
7. Propose a Meeting:
“Would you be open to a quick [call/meeting] to discuss this
further? I believe we can provide tailored strategies for your
business.”
8. Offer Flexibility:
“I understand you’re busy. How about [suggest two time slots]? We
can adjust if those don’t work for you.”
9. Confirm Appointment:
“Perfect! I’ll send over a calendar invite for [date and time]. Does
that work for you?”
Closing
10. Thank Them:
“Thank you for your time, [Prospect’s Name]. I’m looking forward
to our discussion.”
11. Reiterate Benefits:
“If you have questions before we meet, feel free to reach out. Our
goal is to help you achieve [key benefit, e.g., ‘consistent growth’].”
12. End Positively:
“Have a great day, [Prospect’s Name]. Talk soon!”

II. Sales Call Script

Phase 1: Understanding the Business
1. Set the Tone:
“Here’s how these calls usually go: I’ll ask a few questions to
understand your business, then share a realistic target and see if we’re
a good fit. Does that sound alright?”
2. Explore Their Motivation:
“You’ve taken time out of your schedule to chat. What motivated
you to take this call?”
3. Get Background Info:
- “What inspired you to start your business?”
- “Who are your ideal customers, and what’s your price point?”
- “Where do you see your business in 12 months?”
- “How do you currently convert leads into paying customers?”
- “What’s your current monthly revenue, and what’s your target for
the next year?”
4. Past Experiences:
- “Have you done paid advertising before?”
- “Have you worked with an agency before? How was that
experience?”
Phase 2: Emotional Connection
1. Dive Deeper:
“You’re already successful. Why is it important for you to go from
[current revenue] to [desired revenue] within [timeline]? And please
be honest—no need to just say ‘grow the business.’”
2. Uncover Their True Motivation:
Ask follow-up questions to explore their deeper goals.
Phase 3: Logical Solutions
1. Validate Marketing Importance
“We’ve established that growing from [current revenue] to [desired
revenue] requires more leads. Would you agree that effective
marketing is key?”
2. Explain Options:
“You could do billboard ads or TV spots, but they lack measurable
ROI. Alternatively, you could run targeted campaigns like Facebook
ads, where you know exactly how much you spent, how many leads
you got, and the revenue generated. Does that make sense?”
3. Outline Your Services:
“Here’s how we help clients like you: [Brief overview of your
services and their impact].”
4. Set Expectations:
- “The worst-case scenario is [realistic downside].”
- “The best-case scenario is [exciting upside tailored to their
business].”
Phase 4: Culture Fit
1. Discuss Fit:
“Results-wise, I think we’re a great fit. Let me share a little about
how we operate: [Your values, e.g., transparency, collaboration, data-
driven decisions].”
2. Get Their Perspective:
“Why do you think your business would be a good fit for our
approach?”
Phase 5: Closing the Deal
1. Ask for Commitment:
“Based on everything we’ve discussed; would you like our help to
reach [desired goal]?”
2. Discuss Pricing:
“Here’s how our pricing works: [Explain your packages].”
3. Handle Objections:
Address any concerns they have with empathy and clarity.
4. Finalize Logistics:
“Great! Let’s sort out the invoice so we can start immediately.
Could you provide your business name, registered address, and VAT
details (if applicable)?”

DM Script:
Introduction:
“Hey [Name], I had the craziest dream about you (don’t worry,
nothing weird)! It made me think I should reach out with something
real—an offer that could help your business.”
Offer:
“We specialize in helping businesses scale by aligning our growth to
yours. We only win when you win.”
CTA:
“Let’s chat—if you don’t feel this call was worth it, you can let me
know. But we’re confident we can bring value to the table.’’